Social media in business

For me the most familiar social media service is absolutely Instagram. It’s the only social media service that I use daily. I have my own personal account but I’ve been using Instagram also as a tool at my work for three years now.

Companies use Instagram with many different ways for marketing. It’s more than just pictures. It’s videos, live videos, tv, stories and so on. Instagram has many good features for companies to follow their users and collect some statistics about them.

Picture:Pixabay

I think Starbucks is a good example of using Instagram in business. Starbucks uses Instagram to promote its brand and they connect with their customers there. Starbucks uses beautiful and attractive pictures of their products and they also share pictures and stories of their followers. Everyone wants to visit Starbucks and I think one of the reasons to visit there is the opportunity to get and share your own Starbucks picture in social media.

Picture:Pixabay

As using Intagram I’ve learned to use the Canva tool to create my Instagram posts. Canva is a design tool website. You can create images, posters, presentations etc easily. I red one case study about company (Conversational) using Canva and their social media engagement increased by 1100% with it. The company uses Canva to support their marketing and content strategies. Canva helps companies to create a professional look for their material. Companies can easily to create shareable materials like flyers with Canva.

I think Canva and Instagram are really good pair together. You can easily create professional and good looking Instagram materials with Canva.

One social media platform I’ve been using is Snapchat. For long I thought it’s only a social media tool for teenagers but I was so wrong. It’s very addictive and companies have realised it’s opportunities as business tool.

The first company I started to follow in Snapchat was Stockmann. Snapchat is a good tool for marketing your company. Companies can advertise in snapchat by using the snap ads, sponsored geofilters and lenses. Snap ads are short, 10 seconds videos. You can add some interactive elements like external links in your ads. Sanpchat is a great way to increase peoples interest.

I work as a midwife in central hospital and now I’m studying in the field of social and health care. I think public health care organisations use social media for spreading the knowledge and nowadays more and more also marketing their services. People are able to choose where they receive treatment so health care providers have to compete their patients.

I think in health and social care the social media can be a good source of information. Sometimes the marketing can be very aggressive. A good example of that is clinics offering plastic surgery. I’ve seen clinics aggressively advertising their breast surgery services even for very young people and I think that’s not ok. People don’t always know what’s true and what’s false in social media. So unfortunately social media gives also a chance to cheat people.

yours J=)