Peer evaluation

     

                                  

As part of our social media course we were supposed to write a peer evaluation of two other blogs from the course. I chose Siiri’s and Elina’s blogs. Here’s the peer evaluation:

I read Siiri’s blog texts and I really enjoyed her good and clear english and informative posts. I think Siiri has put quite a lot of work into her blog posts. The blog didn’t have any pictures but all the texts were so good and informative that I didn’t miss anything more.

I found answers to learning assignments 1-3 but couldn’t find any text about learning assignment 4? That’s why I can’t say anything about her self evaluation.

I think Siiri’s implementation plan was really good and she really has planned it carefully. I truly believe that her evaluation plan is feasible.

Really good work Siiri! You really have familiarized yourself with all the social media matters.

https://siirinblogi.tumblr.com/

 

kuva: Pixabay

The second blog I read was Elina’s blog. Elina’s blog looked nice and all the posts were easy to find. Elina seemed to put plenty of work into her blog. The texts were written with thought. The texts were suitably long, not too long and it was really interesting to read Elina’s blog.

I found answers to all 1-4 learning assignments. I think Elina’s implementation plan is very good and really necessary for the Kaisakki oy company. My opinion is that the plan is feasible.

Elina’s self evaluation seemed to be honest and aligned to my evaluation.

Good work Elina!

http://elinalehtinen.simplesite.com/442480150

The evaluation

I think that the structure of my implementation plan is quite ok. I think the plan is possible to implement and easy to maintain. I thought I was familiar with Instagram so it would be pretty easy environment for me but I was wrong. I’ve never tried the professional version of Instagram before. During this course I learned to use it and I think it would be just perfect for my plan. I think it gives me a really good change to create something inspirational and professional. It’s nice to realize that I can always learn something new even with something I already know.

Picture:Pixabay

Instagram is very popular nowadays so it would reach a lot of people. My target group with this plan are pregnant families and families with a newborn baby. I think Instagram is just the right social media channel for them. It would be easy to create little fact sheets for the target group and share pictures from the hospital and the postnatal ward.

 

So I planned to use the professional version of Instagram which offers some marketing tools and statistics about the followers. That would help me to keep it going. It tells me what kind of posts are popular and how people find my posts. I think hashtags are playing important role with my implementation.

 

I have some experiences of Canva design tool and I think it’s just perfect with Instagram. It’s so easy to create really professional looking Ig-posts. Canva is something I needed…something simple and easy to use but still very high-quality. I planned to use both Canva and PicsArt but I realized soon that I don’t need PicsArt when I have Canva. Canva does it all.

 

As I work in hospital it’s really important to observe the duty of security. It would be easier if we didn’t need any written permissions to share pictures of our patients but of course we can’t do it. Written permissions are important with protecting the privacy of our patients. People have a right to change their mind afterwards. So if they want to think again sharing their own pics that’s ok. Still it’s always good to remember that when something is on the internet it might be still there even if we cancelled sharing something. As professionals our duty is to guide our customers with privacy policies and so on.

 

Picture:Pixabay

This course about social media as tool kit in work communities have been very good course. The most I learned was about the privacy and confidentiality in social media. I think my English is not very professional so sometimes the language made studying this course little bit difficult. I think that a Finnish course would give little bit more for me.

 

Thank's for reading this=)   _-Jennie-

Planning an Instagram account

Hi readers!=)


I'm planning to create an Instagram account for my workplace. Here's the plan I've made.


Name of the plan

Postnatal ward’s Instagram site for pregnant families and families with newborn baby.

Aim of the plan

The aim of my plan is to share information and knowledge about having and taking care of a newborn baby and breastfeeding. An Instagram account would give families also a change to peek into a hospital’s postnatal ward.



Picture:Pixabay

Target group

The implementation is planned to all families expecting baby and families with newborn baby. It’s planned especially to families living in Pirkanmaa hospital district but it is useful for families all around Finland. This implementation would be a good way to share professional information to families. People seek information from internet but they don’t always know which information is reliable. Hospital’s Ig account is reliable and all the information are research-based.

Becoming parents are usually exited and they want to know all about having a baby. During the short hospital stay they get a wealth of information and it’s hard to remember everything with a newborn baby. An Ig account would be a great way to share information with parents.

 Social media tools and services and how they are used

I choose to use the Canva design tool to create professional Instagram post templates and stories. I think Canva is easy and creative tool to work with Instagram. The free Canva version offer everything for this implementation. It’s easy to make high-quality logos and it has hudreds of different templates. It also offers some free pictures to use which is very good feature for this plan.

I also plan to use PicsArt photo editor app to edit the photos this account is using. PisArt good app for editing pictures and it’s also easy to use. It has plenty of tools and it’s easy to be creative with it. It’s mostly free to use and that’s important because hospital doesn’t have any extra money to use for this planned Ig account. Some of it’s functions are chargeable but we don’t need these functions.

Both Canva and PicsArt can be used by mobilephone. They both use cookies.

Hospital’s Instagram account will be public so we need to be very careful with all the pictures and information we share. If we share pictures about our customers and patients we always have to ask permission. Our hospital’s policy with social media is that if the patient is an adult verbal permission is sufficient. If we share picture of a newborn baby or any other child we need written permission from both of the baby’s parents. We are not allowed to collect any registers so we can’t retain the pictures we use.



Picture:Pixabay

Updating and maintenance

I have planned to maintain the Ig account with two of my colleagues. I think it would be easy to share posts few times per week if there is more than just one people doing it. We all have our daily jobs and this account will bring some extra work for us. Hospital gives us just few hours per month to work with this so most of the Ig work will be done among our daily hospital work.

This Ig account will be open and public and free to use. We are very excited to work with it and we are commited to update it at least on year. After that I think we continue if it succeeds.

Hope you enjoyed my plan=)

Social media and privacy

Social media can be a challenge for data privacy. The websites we visit tracks our online activity and might collect some informations about us. Luckily there is a cahange to control that reveal of the information but do we always know how to do it? Work communities might use social media and the the administrator might be some who is iterested in social media but is he/she always familiar with all the privacy policies and settings? I believe not. That may be a problem for company’s privacy.

Employees should be aware the company’s social media policy and they should be very careful with company’s passwords and secret informations if they are maintaining the company’s accounts. Employers have to be very careful about what they publish so they won’t publish any secret or harmful information. If an employee you use his own social media he should be careful what he publish about his work.

Picture:Pixabay

Transparency is a cood component of building trust with other companies and customers. It may help to build the company’s brand. With openness and transparency the company can tell customers that it is realiable and does the right thing.

I think it’s useful for emplyees if they share some of their personal data when seeking a job. That’s a good way to tell employers something good about you. And the same way employers can tell something about themselves to their customers and empolyees. Sharing little bit of your private life can make you easily approachable.

If privacy is not taking care carefully the passwords and other secret information are on danger. And if an outsider gets an acces to company’s private data it can be very harmfull. For me working in hospital is very important that for example any of the patient information won’t leak outside the hospital.

I googled myself and found almost none of my personal data. No pictures and no nothing. I think that’s because I don’t have Facebook account or anything like that. I still found something about me. I have written some blogposts and articles for my employer and they are public. Still the only data of me founding by googling is that I am a midwife and I work in Tampere University Hospital. I think all the information I found of me is correct. It would be pity to found some fake information of myself. Because all the information of me is published by my empolyer I think I can’t delete it by myself. But I think that if I just asked my employer would do that.

Here are some conversations I joined as Jenniekoo

https://protonmail.com/blog/internet-privacy/#comment-17330

https://betanews.com/2019/03/27/digital-privacy-impossible/#comments

https://searchsecurity.techtarget.com/news/252462588/A-recent-history-of-Facebook-security-and-privacy-issues

Social media in business

For me the most familiar social media service is absolutely Instagram. It’s the only social media service that I use daily. I have my own personal account but I’ve been using Instagram also as a tool at my work for three years now.

Companies use Instagram with many different ways for marketing. It’s more than just pictures. It’s videos, live videos, tv, stories and so on. Instagram has many good features for companies to follow their users and collect some statistics about them.

Picture:Pixabay

I think Starbucks is a good example of using Instagram in business. Starbucks uses Instagram to promote its brand and they connect with their customers there. Starbucks uses beautiful and attractive pictures of their products and they also share pictures and stories of their followers. Everyone wants to visit Starbucks and I think one of the reasons to visit there is the opportunity to get and share your own Starbucks picture in social media.

Picture:Pixabay

As using Intagram I’ve learned to use the Canva tool to create my Instagram posts. Canva is a design tool website. You can create images, posters, presentations etc easily. I red one case study about company (Conversational) using Canva and their social media engagement increased by 1100% with it. The company uses Canva to support their marketing and content strategies. Canva helps companies to create a professional look for their material. Companies can easily to create shareable materials like flyers with Canva.

I think Canva and Instagram are really good pair together. You can easily create professional and good looking Instagram materials with Canva.

One social media platform I’ve been using is Snapchat. For long I thought it’s only a social media tool for teenagers but I was so wrong. It’s very addictive and companies have realised it’s opportunities as business tool.

The first company I started to follow in Snapchat was Stockmann. Snapchat is a good tool for marketing your company. Companies can advertise in snapchat by using the snap ads, sponsored geofilters and lenses. Snap ads are short, 10 seconds videos. You can add some interactive elements like external links in your ads. Sanpchat is a great way to increase peoples interest.

I work as a midwife in central hospital and now I’m studying in the field of social and health care. I think public health care organisations use social media for spreading the knowledge and nowadays more and more also marketing their services. People are able to choose where they receive treatment so health care providers have to compete their patients.

I think in health and social care the social media can be a good source of information. Sometimes the marketing can be very aggressive. A good example of that is clinics offering plastic surgery. I’ve seen clinics aggressively advertising their breast surgery services even for very young people and I think that’s not ok. People don’t always know what’s true and what’s false in social media. So unfortunately social media gives also a chance to cheat people.

yours J=)